Makeup trends evolve each year, offering fresh ways to express creativity and adapt to changing beauty standards. This year, makeup is all about boldness, sustainability, and natural beauty. Whether you prefer daring eye looks or a glowing, minimalist complexion, there’s a trend to suit everyone. Let’s explore the top makeup trends you should try in 2024.
Bold and Vibrant Eyes
Eyes are the highlight of many makeup looks this year. Bright, bold colors and graphic eyeliner are dominating the beauty scene. If you want to make your eyes the center of attention, vibrant eyeshadow shades and creative lines are the way to go.
Bright Eyeshadow Shades
In 2024, bold, electric eyeshadow colors are taking over. Shades like neon pinks, vibrant blues, and fiery oranges are perfect for creating dramatic and fun eye looks. These colors are perfect for experimenting and making a statement.
For example, the Urban Decay Vice Eyeshadow Palette features a wide range of bold, vibrant colors, while the Huda Beauty Neon Obsessions Palette offers neon shades that are perfect for intense, eye-catching eye designs.
Graphic Eyeliner Looks
Graphic eyeliner is all about bold, sharp lines and geometric shapes. This trend brings an edgy twist to the classic eyeliner look. Whether you choose a dramatic cat-eye or a double-line design, graphic eyeliner adds a fun and modern touch to your eyes.
A great option for precise, sharp lines is the NYX Professional Makeup Epic Ink Liner, which is known for its smooth application. For a more luxurious option, the Fenty Beauty Flypencil offers rich color and long-lasting wear.
False Lashes and Extensions
Lashes are making a comeback with full, dramatic volume. False lashes and lash extensions are the perfect way to enhance your eye look, adding extra definition and depth.
The Ardell Faux Mink Lashes are lightweight yet voluminous, perfect for creating bold looks. Alternatively, Lashify Lash Extensions provide a customizable lash look that can be applied at home for a more professional finish.
Natural Glowing Skin
2024 is all about embracing radiant, healthy skin. Dewy foundations and skin tints are taking center stage, offering light coverage that allows your natural beauty to shine through. This trend focuses on achieving a glowing, fresh-faced look that emphasizes skincare.
Dewy Foundation and Skin Tints
This year, makeup is leaning toward lighter coverage, focusing on skin tints and foundations that give a natural, glowing finish. These products allow your skin’s natural texture to come through while providing enough coverage to even out your complexion.
For a radiant finish, try NARS Radiant Longwear Foundation, which provides buildable coverage with a glowing finish. Alternatively, the Fenty Beauty Eaze Drop Blurring Skin Tint offers a soft-focus effect that blurs imperfections and gives skin a healthy glow.
Minimalist Makeup Looks
The minimalist makeup look is gaining traction in 2024, focusing on enhancing natural beauty with just a few key products. This look typically includes lightweight foundations, brow gels, and a touch of highlighter for a subtle yet polished appearance.
The Glossier Perfecting Skin Tint is a great choice for achieving a minimalist look, as it offers sheer coverage and a radiant finish. For a more versatile option, IT Cosmetics CC+ Cream provides full coverage while still looking natural.
Highlighter and Illuminators
Instead of heavy, glittery highlighters, the focus this year is on soft, subtle illuminators that add a healthy, lit-from-within glow. These products help highlight the high points of your face without overpowering your natural skin.
For a luminous finish, try Becca Shimmering Skin Perfector, which offers a creamy texture and natural glow. Another option is Charlotte Tilbury Hollywood Flawless Filter, which works as both a highlighter and primer, providing a soft, radiant finish.
Bold Lips and Strong Statement Colors
Bold lips are making a major comeback this year, with deep reds, classic pinks, and unexpected shades taking the lead. Whether you prefer a glossy finish or a matte look, bold lip colors can instantly elevate your makeup game.
Classic Reds and Deep Pinks
Traditional bold lip colors like rich reds and deep pinks are trending in 2024. These shades are timeless and can be worn for nearly any occasion, adding sophistication and confidence to your look.
The MAC Ruby Woo lipstick is a popular choice for a classic red that suits all skin tones. For a more universally flattering red, the Fenty Beauty Stunna Lip Paint in Uncensored provides a vibrant hue that lasts all day.
Glossy vs. Matte Lips
This year, both glossy and matte lips are in the spotlight. Glossy lips offer a high-shine, hydrated look, while matte lips remain a favorite for their long-lasting, sophisticated finish. You can choose whichever texture suits your style, as both are trending.
The Fenty Beauty Gloss Bomb offers a shiny finish that enhances your lips with a touch of color, while Maybelline Superstay Matte Ink Liquid Lipstick provides a long-lasting, matte finish that stays put for hours.
Lip Tints and Lip Oils
For a lighter, more natural approach, lip tints and lip oils are gaining popularity. These products provide a subtle wash of color while keeping your lips moisturized and soft. Lip oils are especially great for those who want a hydrating option with a bit of shine.
The Dior Lip Glow is a great example, offering a moisturizing tint with a natural finish. For something with a bit more color, the Rare Beauty Stay Vulnerable Glossy Lip Balm provides both hydration and a soft, glossy look.
Sustainable and Clean Beauty
Consumers are increasingly seeking beauty products that are both effective and environmentally conscious. This year, clean beauty and sustainability are major trends, with many makeup brands focusing on non-toxic ingredients and eco-friendly packaging.
Eco-Friendly Packaging
Sustainability is a growing concern in the beauty industry, and many brands are responding by offering eco-friendly packaging. From recyclable containers to refillable products, sustainable packaging is becoming more common in makeup products.
For example, Bite Beauty offers lipsticks in recyclable packaging, while RMS Beauty focuses on clean beauty with sustainable packaging options.
Non-Toxic Ingredients
Non-toxic beauty products are becoming a standard, with more consumers seeking formulas free from harmful chemicals. These products prioritize natural and safe ingredients, which are not only better for your skin but also for the environment.
Tarte Cosmetics and ILIA Beauty both focus on clean, non-toxic ingredients, with Tarte’s Amazonian Clay Blush and ILIA’s True Skin Serum Foundation being excellent options for those looking to embrace clean beauty.
Cruelty-Free Makeup
Cruelty-free beauty is an essential part of this year’s makeup trends. Many consumers are choosing brands that do not test on animals, supporting cruelty-free and ethical beauty choices.
Brands like Too Faced, Urban Decay, and e.l.f. Cosmetics are all cruelty-free and offer high-quality, animal-friendly makeup options.
Conclusion
2024’s makeup trends offer a diverse range of options, from bold eye looks to natural, glowing skin. Whether you’re drawn to vibrant eyeshadows, minimalist makeup, or sustainable beauty products, there’s something for everyone this year. Makeup is a form of self-expression, and this year, it’s all about embracing individuality and exploring new looks.
