Choosing the right lipstick shade can seem overwhelming with so many options available, but finding the perfect one doesn’t have to be complicated. The key is understanding your skin tone, considering the occasion, and deciding on the finish you want. With some simple tips and a bit of experimentation, you’ll be able to find the lipstick that makes you feel confident and looks great.

Understanding Your Skin Tone
One of the most important factors when choosing a lipstick shade is knowing your skin tone. The right color can complement your natural complexion and make your lips stand out.
Determine Your Skin Undertone
Your skin’s undertone is the subtle hue that lies beneath it’s surface tone. It’s different from your actual skin color but can help guide your lipstick choices. There are three main types of undertones:
- Warm undertones: If your skin has yellow, peach, or golden hues, you likely have a warm undertone. Warm undertones pair well with colors like coral, peach, and warm reds.
- Cool undertones: Skin with pink, blue, or purple hues has a cool undertone. Lipstick shades with blue or purple tones, such as berry and cool reds, will look great on you.
- Neutral undertones: Neutral undertones are a balance of both warm and cool hues. If you have neutral undertones, you can wear a wide variety of shades, from soft nudes to vibrant reds.
To figure out your undertone, check the veins on your wrist. If they appear blue or purple, you probably have cool undertones. If they look green, you’re likely warm-toned. If you’re unsure, you might have neutral undertones.
How Your Skin Tone Affects Lipstick Choices
Once you know your undertone, you can select shades that complement it. For example:
- Warm undertones: If you have warm undertones, shades like coral or peach will enhance your complexion. A good example is Fenty Beauty’s Stunna Lip Paint in “Uncensored,” a red that looks great on warm-toned skin.
- Cool undertones: For cool undertones, you should look for shades with blue or purple undertones, like cool reds or berry colors. MAC’s “Russian Red” is a popular option that works beautifully for cool undertones.
- Neutral undertones: If your skin is neutral, you have the freedom to try a variety of shades. NARS Velvet Matte Lip Pencil in “Dolce Vita” is a perfect neutral option that’s easy to wear every day.
Choosing the Right Lipstick for Your Look
The perfect lipstick also depends on the occasion and the vibe you want to create. Whether it’s for a casual day out or an elegant evening event, the right lipstick shade can make all the difference.

Day vs. Night Lipstick Shades
For daytime looks, you may want to opt for softer, more neutral shades. Light nudes, pinks, and peaches tend to work best for a natural, fresh look. For example, Maybelline’s SuperStay Matte Ink in “Lover” provides a soft, long-lasting nude pink that’s perfect for everyday wear.
When it comes to evenings or special occasions, you might want to go for a bold, attention-grabbing color. Dark reds, plums, or deep berries are ideal for nighttime looks. Charlotte Tilbury’s Matte Revolution lipstick in “Red Carpet Red” is a sophisticated red that’s perfect for an elegant evening out.
Consider the Occasion
Think about the event you’re attending when choosing your lipstick. For a professional look, a subtle pink or nude can help you appear polished without being too bold. Urban Decay Vice Lipstick in “Naked” is an excellent option for a neutral, business-friendly look.
For a casual outing, you can have a bit more fun with color. Soft pinks or peach shades are flattering for more relaxed settings. Bite Beauty’s Amuse Bouche Lipstick in “Chai” is a great pick for a natural, laid-back vibe.
For formal events like weddings, opt for a bold lip to make a statement. Shades like deep reds or rich berries are perfect for these occasions. NARS Audacious Lipstick in “Charlotte” offers a vibrant red that can instantly elevate your outfit.
Understanding Texture and Finish

Lipsticks come in various textures and finishes, and each has a different effect on the lips. The finish you choose can completely change your look, so it’s important to pick the one that suits your needs.
Matte vs. Glossy vs. Satin
- Matte: A matte lipstick has a non-shiny finish and tends to last longer than other finishes. While matte formulas can be drying, they provide a bold, statement-making look. Huda Beauty’s Power Bullet Matte Lipstick in “Joyride” is a rich matte shade that stays in place all day.
- Glossy: Glossy lipsticks give a shiny, reflective finish that’s often moisturizing. They can create a fuller, more youthful look but might not last as long. Fenty Beauty’s Gloss Bomb in “Fenty Glow” is a versatile gloss that works well on its own or layered over other lipsticks for added shine.
- Satin: Satin lipsticks offer a balance between matte and glossy. They provide a soft shine without being too glossy, and they’re typically more hydrating than matte formulas. Burt’s Bees Lipstick in “Blush Basin” is a great satin finish option that feels smooth and moisturizes the lips.
How to Pick Based on Lip Concerns
If you have dry lips, it’s better to choose a satin or glossy formula, as these finishes are more hydrating. Matte lipsticks can be drying, so you may need to exfoliate your lips and apply a lip balm underneath to keep them smooth.
If you’re looking for a long-lasting lipstick, matte formulas are usually your best bet. They tend to stay put throughout the day, even through eating and drinking, making them ideal for busy days or special events.
Testing Lipstick Shades
Before buying a lipstick, it’s important to test it out to ensure it’s the right shade for you.
Swatching and Trying Before You Buy
When shopping in-store, swatch the lipstick on your hand or lips to get a sense of how the color will look. Natural light is always best when testing lipsticks, as store lighting can sometimes alter how the shade appears.
How to Test Shades Online
Online shopping can be tricky, but many beauty retailers offer virtual try-on tools to help you see how a lipstick will look on your lips. Sephora’s Virtual Artist and the MAC Try-On feature are both useful tools for visualizing a shade before purchasing. You can also order sample sizes if available to try before committing to a full-size product.
Tips for Perfect Lipstick Application
Once you’ve found your perfect shade, applying it properly is essential for achieving a smooth, even finish.
Preparing Your Lips
Start by exfoliating your lips to remove any dry skin, and then apply a moisturizing lip balm to create a smooth base. This will help the lipstick go on evenly and prevent it from settling into cracks or dry patches.
Perfecting the Application
For a clean, precise look, use a lip liner that matches your lipstick to outline your lips. This will not only define the shape but also help keep the lipstick from bleeding. Then, apply the lipstick directly from the tube or use a lip brush for more control and precision. If you make any mistakes, use a small amount of concealer around the edges to clean up the application.
Conclusion
Finding the perfect lipstick shade doesn’t need to be overwhelming. By understanding your skin tone, choosing the right finish, and testing out different shades, you can easily find a lipstick that enhances your natural beauty and fits your personal style. Whether you prefer a neutral nude for the day or a bold red for a night out, the right lipstick will help you feel confident and put-together. Don’t be afraid to experiment with different colors until you discover your perfect match!